MOVE the right audience, the audience that cares, by speaking to their hearts. Using valuable research provided by Heart + Mind Strategies on what people truly care about, this session will focus on how to deploy excellent communications around policy goals. Come see how to go from communications theory to implementation.
The perfect website won’t do it. Nor will the largest Facebook page community. But once your presence is live and online, a many-armed social ad campaign gets your organization followed. Facebook brings action on Twitter and Google+ so that all your public images tell the same story and ask powerfully for your public’s response.
A good story works better, and is more memorable, than a policy lecture. Join this workshop with Kevan Kjar as he guides us through how to apply storytelling to public policy. Make your policy stick through stories that activate people to get involved.
Tired of getting buried in crazy attacks when you release policy reports that highlight problems? Learn how to get ahead of the attacks, find out what the opposition is doing, and equip your partners to go on the offense so that you don't need to play defense.
The drive toward “multimedia everything” can often feel like it is at odds with organizational vision. This showdown between a creative multimedia professional and a well-known CEO will highlight some issues that often come up – and ways to work through them to the better success of your organization.
What if a strong criticism of something you’ve said worked in your favor? Learn to make that possible by mastering objection reframing. A couple of simple steps and a little practice and you’ll know the technique. Kevan Kjar does more than explain; he pulls the answer from your own astounded head.
Invitation to participate is far better than being bossed around. What if there were a way to INVITE your message from your target audiences? There is: it's a method referred to as “pulling.” Come learn how others have gained better traction by employing "pull" rather than parroting materials.
We LOVE data – the more data the better, right? It can help us drill down into exact causes and effects. But piles of data are hard for many people to absorb. Come to this session to see ways to boil down complex data into simple graphics that will delight your communications staff and outreach partners.
Woe to the organization that discounts the power of the millennial generation. Millennials are graduating from school to find no jobs. They’re able to quickly adapt to an ever-changing world, and a little numb to “rules” after being raised in school environments that over-dramatize small things into big problems. This generation is ready to get involved and make changes. Come discuss characteristics of millennials and ways to work with them for a better world.
Are you getting the best results from your online fundraising tools? Find out which tools are getting results and how they can integrate with your organization’s overall digital strategy.
Pinterest is fast gaining momentum as an information sharing tool. Better yet, the demographics of this community are fairly narrow, so you can target your message directly to them. Come discuss specific examples of how other organizations and people have successfully used Pinterest to engage with people.
In 2013 it is predicted that mobile phones and tablets will surpass desktop computers as the website browsing tool of choice. Are you ready for this? Come find out how to adjust the way you present information to better tap into the wave of phone and tablet visitors.
This reception provides a networking opportunity for state-based communications directors to meet with each other, private-sector partners and coalition partners.
Life is more than policy, so change is more than government. We accept that children learn best when teaching uses many roads to their brains. The same is true of freedom. We must liberate farmers’ markets, music, film, and education – our very culture – so that all aspects of life are free. Here’s how.
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